Given the clean slate of a newcomer to the fine jewelry category, crafted compelling brand image and launched brand through intimately-scaled PR initiatives.
Seeding influencers, brand has shown significant growth and recently opened their first independent boutique in the heart of Manhattan’s Jewelry District. Entrepreneur-driven, JEMILY Fine Jewelry is made by hand in NYC of 18 karat Gold and Diamonds. Celebrities discreetly embrace for performance and other individualized occasions.
Integral to the success of Royal Animals is founder Susan Traub and her emphasis on authenticity and integrity in the pet arena.
Lori Zelenko brought this message forward in the PR campaign for the brand highlighting to trade and consumer media with an NYC-focus Royal Animals mandate as well as their best-selling NYPD and FDNY apparel. Royal Animals is expanding into the wellness arena moving forward with plans to further leverage their core values through a strategic PR program with Lori Zelenko.
Elegance personified in Bridal gowns from a rising star, Jude Jowilson, highlighted to print, digital and online media through one on one meetings in his NY showroom and through TV exposure on FOX during out of town trunk shows.
With a stronger brand image created by Lori Zelenko, additional retail opportunities opened-up and Jude Jowilson is fast-tracking to become a designer featured on the pages of luxury lifestyle and Bridal magazines around the globe.