Peter Rabbit is one of the most beloved characters of all children’s literature.
With the goal of increasing awareness of this favorite bunny timed for the Easter Season, a showcase of all Peter Rabbit licensed products was created as a fantasy garden environment. Top tier media i.e. Parents, Child, etc. attended to see the depth and breadth of the character’s availability in a natural environment. Peter Rabbit as a lifesize character appeared at the annual Sloane Kettering Bunny Hop, a top fundraiser for kids with cancer, securing extensive TV exposure to bring the character to life in the minds of children and adults.
Luxury embodied in the tale of a poodle living the posh life in Manhattan.
Charlie Girl a series of exquisitely illustrated books written by NYC author/decorator, Elisabeth Frogel, sold out at Bergdorf Goodman thanks to Lori Zelenko’s PR program spurring acceptance by newspapers and websites nationwide. The charming tale of a family, their dog and life in the Big Apple was embraced by dog-lovers and dog-loving media with coverage occurring in media markets from Manhattan to Malibu