Introducing Banya, the traditional Russian spa treatment, to an upscale clientele, OKEANOS, the luxe Russian spa configured in the spirit of the Tsars opened to great acclaim from The New York Times as well as the men’s and women’s luxury lifestyle media.
Earning recognition from the advertising trade media, a co-branding initiative was developed with Petrossian, the renowned caviar resource, and ZYR Russian vodka. Russian-born celebrities came to the spa from star Hockey players to prima Ballerinas.
Impactful PR strategies as well as compelling marketing materials for first brand to capture the beauty of Vineyard Living in a lifestyle collection drove strong sales and expanded distribution.
Renowned spa resource for Chardonnay skin care, OLAVIE, expanded into luxury lifestyle category for home fragrance introduction. Launch event at natural-living destination Little Owl (downtown NYC) drew stellar media including Good Morning America producers as well as dozens of top home/lifestyle media Including InStyle, Bride’s and Elle Décor.
Pioneering the infusion of collagen into the skin through radio frequency transmission at the offices of leading Park Avenue plastic surgeons, aesthetics leader Diana Seo earned a following in luxury lifestyle media for her skill at creating a more youthful look for mature skin.
Initiatives were generated to “sample” her treatments to high net worth individuals in New York City though a presence at high profile events.