Drove record sales in targeted SoFlo markets and dynamic brand exposure for this luxury vodka imported from Russia.
Considered the next Grey Goose, gold-medal winning ZYR earned kudos from media and exceptional acclaim from celebrities connected to the brand including Spike Lee. South Florida-based with a strong NY presence, ZYR climbed to the top of the charts on taste, smoothness and value at a luxe level. Though strategic positioning of events including Vodka Maker Dinners, ZYR entrepreneur-founder David Katz earned recognition for outstanding brand leadership appearing on CNBC which placed ZYR in the pantheon of brands including Sony and Gucci.
Connected this feminine champagne with fun, flirty French fashion through a Valentine’s presentation for press and high net worth couples at a SoHo hot spot known for its champagne menu.
Effectively positioned Demoiselle as playful, sophisticated and the choice for a romantic evening with coverage resulting in the French and American New York media dedicated to chronicling luxury lifestyles.