Spearheaded fundraising and event-planning for charities associated with REVLON FOUNDATION to achieve sold-out, high level events honoring CEO Ronald O.
Sold-out events yielding exceptional presence by titans of industry representing outstanding involvement from CEOS of top investment firms, exceeded fundraising goals. Worked closely with benefactors, Boy Scouts of America and Multiple Sclerosis Society, as well as top donors, fellow Wall Street CEOs supporting Perelman, exceptional results were achieved.
Capturing the essence of Caribbean destinations, the Nateeva fragrance collection of six scents appealed to Brides planning destination weddings as well as travelers recollecting their favorite vacation spots with great pleasure.
Modern and chic, each scent authentically expressed the nature of Island flowers through the exceptional scents of famed perfumer Laurent Le Guernec. Top tier Bridal media as well as luxury lifestyle and online travel media embraced the brand.
Curve, the sexy, daring, bold and pioneering fragrance for Generation X launched with a version for both sexes and a tie-in with the “it” car of the moment, Chrysler Sebring.
From the packaging to the advertising, the brand spoke to the sensibility of this latchkey generation, expressing an independent spirit and a surprising retro but still modern appeal. National coverage resulted in the advertising journals as well as the high reach beauty and fashion magazines. Subsequent launches included Mambo the first crossover fragrance with Latina allure (a fragrance with “hips”) earning the front page of the Wall Street Journal as well as global TV coverage including CNN and CNBC as well as networks in top markets across the U.S.A.
As Manager of PR and Special Events for The Fragrance Foundation, the FiFis, the annual awards gala was months in the planning.
Celebrities like Elizabeth Taylor were wrangled to accept awards for their launches while industry VIPs watched video presentations of the brands and their commercials in grand ballrooms. During her tenue at The Foundation, Lori Zelenko researched, wrote and presented trend reports to an audience of senior beauty marketing executives, managed press for the FiFis, secured publishing and marketing executives for panel discussions, expanded the launch portfolio section of The Foundation’s newsletter from half a page to a double spread, created exciting programs for Foundation committee members and more, earning industry recognition and becoming a valuable source for trend forecasts for beauty marketers.
Launched Go Red For Women with spokeswoman Daryl Hannah.
Securing broad-based business and lifestyle exposure including CNBC broadcasting from the floor of Macy’s for the introduction of the first national awareness initiative for heart disease and women, TV anchors across the country were motivated to “Go Red” and wear red on air to bring attention to the cause. Supported the campaign launch with celebrity heart surgeons appearing on the top Morning TV shows, Good Morning America and Today.
Launched P&G Scentstories a home fragrance innovation through experiential event at Mandarin Oriental.
American and Canadian press attended with the most stellar result being a syndicated New York Times story praising the uniqueness of this electronic scent-diffusing concept.