Clients

EAU D'ITALIE LE SIRENUSE POSITANO

Launch and sustain new incarnation of Eau d'Italie, the globally-loved fragrance collection from the family behind the iconic Amalfi Coast Hotel, Le Sirenuse Positano
Continuously engage top-tier media with bold, luxe new presentation of upscale brand, now celebrating its 20th Anniversary from famed celebrity hotspot
Ongoing earned editorial includes coverage in Departures, Town & Country, O - The Oprah Magazine, Glamour, OUT, W, PopSugar, Bustle, etc.
O magazine deemed Eau d'Italie's Jasmine Leather fragrance impactful enough to warrant a full page in their print edition
Eau d'Italie fragrance collection features 12 fragrances, Bodycare (8 scents), and Home (candle, diffuser)
Beautyhabit.com, the online go-to resource for clean beauty, a pioneer in the space for more than 25 years, is the USA distributor

Launch fragrances from Paris Hilton, Jessica Simpson, Queen Latifah, Rihanna as well as from designers Natori, Nicole Miller, Marc Ecko
Elevated image of Paris Hilton with CanCan fragrance launch, supported national tours at Macy's and other retailers for roll out of Can Can and subsequent launches
Secured top tier beauty and fashion editorial, regional print and TV (Florida, California, NY,Texas) and
Each fragrance launch earned coverage on national entertainment media (E!, Entertainment Tonight), late night talk shows
Worked closely with CEOs securing business media and trade interviews to identify their plans for publicly traded Parlux (trading under PARL)

Drive exposure in NY and SoFlo for ultra smooth American vodka - "the next Grey Goose." Prestigious presentation in ice blue bottle, award-winning taste

Created a bold, dynamic presence for David Katz, founder/owner who relocated to South Florida from NYC, business TV interviews included CNBC, CNN, NBC, etc.
American Rapper FloRida showcased ZYR in sizzling, sexy music video
Conceived/executed experiential partnership with luxury Russian spa in NYC individually sampling ZYR with Petrossian-catered caviar and blini to influential editors post-Banya experience
Earned editorial exposure in Brandweek, Men's Journal, GQ, Aventura Magazine,Cigar Aficionado, Miami Herald, etc.
HipHop community adopted the brand covering it in HipHop "bible" THE SOURCE as well as COMPLEX and BLACK ENTERPRISE
Poured at celebrity events including for Spike Lee in Brooklyn, NY. Hosted Vodkamaker dinners for top tier media in Miami, South Beach and Atlantic City, NJ
ZYR earned front page news coverage for Tampa, Florida launch, resulting in $16,000 in sales opening day in the market

FloRida

David Katz
Owner, Founder
ZYR VODKA

Jump-started interest in elegant luxury vodka with royal heritage from Poland with experiential program i.e. sampling/pouring at upscale NYC events
The Quentin Tarantino Roast at The Friars Club where we secured a pouring opportunity for brand ambassador, Colin Asare-Appiah, was the highlight of the PR program
Informal celebrity associations were made through the Tarantino pour. As a result, the brand and Colin became a personal and private favorite of select Hollywood A-listers
Hamptons media saturation resulted from Colin being behind the bar creating the Electric Eel cocktail at Montauk's Ruschmeyer's hotel known for its luxury camp-style vibe
From car launches targeting African American women to rooftop charity celebrations to rewarding celebrity connections, U'luvka earned its place at the bar

Supported Black History month promotion at NYC's Harlem Bars for BLACK MIXCELLENCE, book co-authored by Colin Asare-Appiah
NBC New York Live went on site to the bars with Colin to do an authentic New York story addressing the book's innovation and the history behind the famed bars
Invited fans/press to enjoy the cocktails and see/post about Colin in action at Harlem's most impressive bars including Sugar Monk and 67 Orange Street
Watch Colin Asare-Appiah’s Interview on NBC NY Live

Launched Kraft 2% singles the preferred cheese for Grilled Cheese Sandwiches with one stellar event: The World's Largest Grilled Cheese
12 foot x 12 foot grilled cheese sandwich was made in specially-designed pans and "toasted"(by pyrotechnician) at South Street Seaport
Small children from nearby schools in New York City's Chinatown attended and ate mini-grilled cheese sandwiches while circus performers entertained
The event earned 240 TV hits including CNN and AP, images and video went around the world, local news ate up the story
Earned Silver Anvil "PR Oscar," as well as an excellence in marketing award from Kraft, Cheese Division

Positioned Vranken's Art Nouveau-inspired Demoiselle Champagne as fun, flirty and fabulous with a fashion show held at posh SoHo lounge
Fashion and lingerie from the Hampton's Blue and Cream Boutique were playfully modelled as guests sipped this elegant, Chardonnay-based champagne
Select fashion and beauty editors attended for the fun of it, happy to experience the delicious bubbly and witness the connection between chic fashion and feminine champagne
Vranken's desired coverage appeared in french language newspapers through Agence France Presse (international news agency)